Brian Mathews is an Assistant University Librarian at the University of California, Santa Barbara. Before that he was the User Experience Librarian at Georgia Tech. He has also worked at the George Washington University and the University of Central Florida. Brian earned his MLIS from the University of South Florida in 2001. He regularly experiments, publishes, and presents on a variety of topics including library assessment, promotion, web design, and social technology. His wonderful wife Leslie is also a librarian.